Do the Things Others Avoid: The Key to Achieving Business Success

It’s not uncommon to hear business owners express frustration over not getting the results they want. Maybe you’ve been there too—feeling like you don’t have enough clients, struggling with revenue, or constantly running out of time in your day. It’s easy to fall into the trap of thinking that external factors are to blame for these challenges. However, more often than not, the real issue lies in the tasks you’re avoiding.

Many people spend their time on activities that feel comfortable and safe but don't truly move the needle in their business. They might spend hours tweaking their website, organising files, or responding to emails. While these tasks are necessary, they often aren't the ones that will bring in more clients or generate more income. The hard truth is that the tasks most people avoid are usually the ones that lead to real growth and success.

As author and motivational speaker Brian Tracy famously said, "Successful people are simply those with successful habits." The people who achieve the success they desire are the ones who consistently tackle the tough, uncomfortable tasks that others shy away from.

So, what sets successful people apart? Here’s how they approach their work:

They Plan Their Day in Advance:

Successful people know the value of planning. They map out their day the night before, identifying the key tasks that will move their business forward. By doing this, they hit the ground running each morning, focused on what matters most.

They Tackle the Hard Stuff First:

You’ve probably heard the phrase "eat that frog," which means doing the hardest task first. Successful people prioritise the challenging tasks early in the day when their energy and focus are at their peak. This approach ensures that even if the day gets busy, the most important work is already done.

They Don’t Make Excuses:

Excuses are easy to make, but they don't lead to results. Instead of saying, "I don't have time," successful people find a way to MAKE TIME. They are disciplined in their approach and refuse to let excuses stand in the way of their progress.

They Focus on High-Value, Strategic Tasks:

Rather than getting bogged down in busy work, successful people focus on tasks that directly contribute to their goals. They constantly ask themselves, "What is the fastest path to revenue?" and then prioritise those activities.

They Do the Boring, Consistent Work:

Success isn't always glamorous. It often involves doing repetitive, unexciting tasks day after day. But successful people understand that consistency is key, and they’re willing to do the boring work because they know it pays off in the long run.

They Delegate Low-Value Tasks:

Recognising that their time is valuable, successful people delegate tasks that don't require their specific skills. By outsourcing or assigning these tasks to others, they free up their time to focus on what really matters.

If you want to achieve the success you’re aiming for, it’s crucial to get comfortable with doing the difficult, sometimes scary tasks that others avoid. Filling your day with 'busy work' might make you feel productive, but it rarely leads to the outcomes you desire.

The bottom line? Success isn’t about doing more; it’s about doing what matters MOST, even when it’s uncomfortable. So, start planning your day with intention, tackle the hard stuff first, and stay focused on the tasks that will drive your business forward. It’s time to stop avoiding and start achieving.